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Courses/Technology Product Entrepreneurship

Technology Product Entrepreneurship

CS9.424
Ramesh Loganathan + Prakash Yalla•Monsoon 2025-26•4 credits

Answer Structure Templates

University exams reward formatting. Use these.

Define and apply (5-10 marks)

  1. Open with a verbatim or near-verbatim definition (cite the framework: 'Per Steve Blank…').
  2. Dissect the definition into 2-3 key terms and explain each.
  3. Apply to the given scenario with specific numbers and named entities (not 'people' but 'Indian Tier-1 households'; not 'big market' but '50M households').
  4. Close with one synthesis line connecting to an adjacent framework if room permits.

Apply framework to scenario (10-15 marks)

  1. Name the framework explicitly in the opening sentence.
  2. Draw the diagram before writing prose — diagrams score independently.
  3. Walk every component / block / quadrant; populate each with scenario-specific content.
  4. Highlight at least one connection (e.g., for SWOT: 'Strength X allows us to capture Opportunity Y via SO move…').
  5. State the strategic verdict the framework's structure produces.

Synthesis across phases (15-25 marks)

  1. Name the four phases and identify which the scenario lives in.
  2. List the relevant frameworks from each phase (cite at least one per phase).
  3. Apply at least two frameworks in detail with diagrams.
  4. Make at least one cross-phase connection explicit (e.g., 'The VPC slot 1 (Customer Jobs) feeds directly into BMC block 1 (Customer Segments)…').
  5. Close with the strategic implication for the founder.

Investor pitch design

  1. Act I — Ignite FOMO. Open with market size, working traction, vision of scale. Quotable lines: 'The market is X. We've already shown Y. Here's where this goes.'
  2. Act II — Calm FOLS. Bring out team credibility, defensibility (USP at Tier 1/2), unit economics, named pilots / LOIs, IP / patents.
  3. Close with ask: specific funding amount, runway it buys, milestone it reaches.