Technology Product Entrepreneurship

Before any framework, internalise this: **a startup is a temporary organization in search of a repeatable, scalable, and profitable business model** (Steve Blank). 'Temporary' — it becomes a company once the search ends. 'Search' — the model isn't known; it must be discovered. 'Repeatable / scalable / profitable' — three filters that any model must clear. Phase 1's job is to take you from a vague spark to three sharp hypotheses worth testing. You do that by reading the landscape (3C + Hype Cycle + Impact Radar), stretching one core idea in six directions (Idea Hexagon), and ruthlessly filtering survivors through the Oxygen Test and the Five Filters. At the end you have **nothing built yet** — you have hypotheses worth interrogating.